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FirstLine Filters Authorized Dealer / Retailer Program

FirstLine Filters has created a program for authorized dealers, retailers and HVAC installers that offer either AirEffects or FirstLine Filters branded products. This program provides a variety of support to dealers and installers as well as sales referrals to consumers via internet and telephone referral systems. Click here to search for FirstLine Filters retailers.

Click here to register your facility as a FirstLine Filter dealer or retailer. FirstLine Filters dealers that register for this program will be verified by our sales team. Our sales team will work with verified retailers to prepare a custom dealer kit.  The dealer kit includes a variety of promotional items including brochures and gondola shelf or counter signage.

FirstLine Filters Authorized Online Dealer Logo
Online dealers in good standing can participate in FirstLine Filters Authorized Online Dealer Verification Program. Once a dealer's website is set up in FirstLine Filters system the dealer can place one of the authorized online dealer logos on their site with a link that will verify the dealer is authorized by FirstLine Filters. This provides factory credibility to your authorized dealer status and gives your customers added confidence when buying FirstLine Filters products. For more details see our page explaining how to place an authorized online dealer logo and get started.


Dealer / Retailer Support

FirstLine Filters provides a variety of information on about our products as well as helpful guidance to help you sell and display FirstLine Filters products. This information includes the FirstLine Filters Media Library for Press and Authorized Dealers, new product releases, up-to-date product information including photos, specifications and part numbers.  For more information read our Becoming a FirstLine Filters Dealer Overview pdf document.


FirstLine Filters is working to build a nationwide network of distributors that sell the full line of FirstLine Filters products to independent dealers and installers. We recommend that new dealers contact their preferred supplier sales representative for more information. If you need assistance in locating a FirstLine Filters distributor or need additional information, please contact us.

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